Custom dog coats with Swagger - FULL SITE COMING SOON...

Premium outerwear for dogs. Made differently.

We create high-quality dog coats using carefully selected materials, made here in the UK and built to stand up to real life, rain, mud, rough play and everything in between.

We’re also introducing an innovative modular design, created to adapt with your dog throughout the seasons, helping one great coat do the job of several.

From warmer winter walks to milder, wetter days, the design will adapt to changing conditions, giving your dog greater comfort year-round while reducing the need for multiple coats.

And because practical doesn’t have to mean boring, every coat is available in bold, original prints you won’t find anywhere else.

Built to perform. Designed to stand out. Made to last.

Sample prints